Integrating Social Media in Business

This training series provides participants with an introduction to the use of social media and social networks within a business context.

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Course Overview

This training series provides participants with an introduction to the use of social media and social networks within a business context by examining online strategies and the roles they play in designing and implementing an integrated marketing communications plan. Additionally, participants have the opportunity to build, implement, and analyze the effectiveness of a social media plan using major social media networks and publishing tools such as Facebook, Instagram, Twitter, Pinterest, and WordPress.

This training is intended for professionals in communications, marketing, public relations, and others who are interested in expanding their social media skill set for personal and/or business purposes.

  • Participants complete this training series with a basic knowledge and awareness of social media tools.
  • Participants learn how businesses use social media to listen, converse with, energize, support, and embrace target audiences online.
  • Participants learn how to relate business goals to social media outputs, and identify tools for social media measurement.
  • Participants research, design, create, and potentially implement a multimedia campaign online in conjunction with a real nonprofit or for profit organization.

Participant Prerequisites

There are no prerequisite course for this training series, but a basic understanding of the Internet and previous knowledge of current social networks, including, but not limited to, Twitter, LinkedIn, Facebook, and WordPress are essential.

Facilitator

Yasheaka Oakley is the principal public relations specialist of YOakleyPR, a boutique public relations firm in Boothwyn, PA that empowers 501(c)(3) nonprofit organizations interested in developing and refining their public relations, social media, and online marketing strategies. Oakley holds a master's degree in the mass communications and journalism with a concentration in public relations from Kent State University.  Contact Yasheaka at yoakleypr@gmail.com.

Curriculum

  • Getting Started
  • Preview
    Instructions
  • Integrating Social Media into Marketing & PR
  • Understanding the Basics
  • How to Conduct a Social Media Audit
  • Engaging Online Audiences
  • Target Audiences & Target Markets
  • Delighting Your Clients Through Continuous Engagement
  • Facebook and Instagram
  • Facebook and Instagram
  • Twitter and LinkedIn
  • Twitter and LinkedIn
  • Set up your Company Page on LinkedIn
  • Blogging and Search Engine Optimization
  • WordPress and SEO
  • What is Google AdWords?
  • Search Engine Marketing
  • Social Media Tools & Applications
  • Creating an Editorial Calendar
  • Social Media Metrics and Measurement
  • Bringing it All Together
  • The Ketchum Scorecard for ROI
  • How to Measure Social Media Engagement & Understand Analytics
  • Feedback Survey

Course Overview

This training series provides participants with an introduction to the use of social media and social networks within a business context by examining online strategies and the roles they play in designing and implementing an integrated marketing communications plan. Additionally, participants have the opportunity to build, implement, and analyze the effectiveness of a social media plan using major social media networks and publishing tools such as Facebook, Instagram, Twitter, Pinterest, and WordPress.

This training is intended for professionals in communications, marketing, public relations, and others who are interested in expanding their social media skill set for personal and/or business purposes.

  • Participants complete this training series with a basic knowledge and awareness of social media tools.
  • Participants learn how businesses use social media to listen, converse with, energize, support, and embrace target audiences online.
  • Participants learn how to relate business goals to social media outputs, and identify tools for social media measurement.
  • Participants research, design, create, and potentially implement a multimedia campaign online in conjunction with a real nonprofit or for profit organization.

Participant Prerequisites

There are no prerequisite course for this training series, but a basic understanding of the Internet and previous knowledge of current social networks, including, but not limited to, Twitter, LinkedIn, Facebook, and WordPress are essential.

Facilitator

Yasheaka Oakley is the principal public relations specialist of YOakleyPR, a boutique public relations firm in Boothwyn, PA that empowers 501(c)(3) nonprofit organizations interested in developing and refining their public relations, social media, and online marketing strategies. Oakley holds a master's degree in the mass communications and journalism with a concentration in public relations from Kent State University.  Contact Yasheaka at yoakleypr@gmail.com.

Curriculum

  • Getting Started
  • Instructions
  • Integrating Social Media into Marketing & PR
  • Understanding the Basics
  • How to Conduct a Social Media Audit
  • Engaging Online Audiences
  • Target Audiences & Target Markets
  • Delighting Your Clients Through Continuous Engagement
  • Facebook and Instagram
  • Facebook and Instagram
  • Twitter and LinkedIn
  • Twitter and LinkedIn
  • Set up your Company Page on LinkedIn
  • Blogging and Search Engine Optimization
  • WordPress and SEO
  • What is Google AdWords?
  • Search Engine Marketing
  • Social Media Tools & Applications
  • Creating an Editorial Calendar
  • Social Media Metrics and Measurement
  • Bringing it All Together
  • The Ketchum Scorecard for ROI
  • How to Measure Social Media Engagement & Understand Analytics
  • Feedback Survey